Impact Of Winning A Medal At The Paris Wine Cup

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for the front row seats on a wine shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tool as well as a selling point. 

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Paris Wine Cup medal would be:

• Brand Deck

• Sell Sheet

• Shelf Talkers

• Case Cards

• Bottle Neckers

But wait, there's more that winning a medal at the Paris Wine Cup can do for you. This is how a Paris Wine Cup medal will help you in creating a classy impression on the wine market in France:

1. Results to go to 50,000+ trade professionals in France in the Beverage Trade Network community

News of your victory will reach the right ears, or should I say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.

2. Results will get press awareness among media partners of the Paris Wine Cup and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for the French buyers of wine.

3. Results to go to 20,000+ Sommeliers and On-Premise Wine Buyers of France

Yes, we will also be sending the results to around 20000+ Sommeliers in and around France. We believe that the sommeliers are the real tastemakers and influencers when it comes to on-premise wine trends. A sommelier’s suggestion is highly valued by the restaurant and other on-premise customers.

4. Buyers and Sommeliers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

• Blind Tasting

Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges scores on the basis of quality, typicity, and food parability.

• Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as, when compared to the quality. It's not necessary for a wine brand to be very cheap to recieve a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.

• Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating on would include factors like appeal, clarity, uniqueness, and so on.

5. All Year Round Social Media

Winners get year-round social media support alongwith the press support from the Paris Wine Cup as well as our media partners BTN and BevRoute

6. The certificate will be sent digitally

Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading wine competitions around the world.

7. Results also get circulated to 2000+ wine importers and distributors in Paris

If you’re a wine brand based outside France, the Paris Wine Cup is your gateway to the wine market in France. Get your wine brand in a spotlight and shine in front of the leading trade buyers of France.