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Why Enter

Being part of the Beverage Trade Network carries a number of significant benefits. Beverage Trade Network is one of the leading global platforms connecting wineries with importers, distributors, and retailers globally. It acknowledges the profile of the wine in the eyes of trade especially promoting your brand to the importers and distributors globally.

Paris Wine Cup rewards wines that are made well, taste great, offer great value for money and stand out on the shelf. Winning PWC Gold clearly demonstrates the trade how well the wine will be perceived in the market and will give the trade a very good indicator to stock that wine.

Here are some of the benefits and reasons on why you should enter your wines in Paris Wine Cup.

  • Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers

  • Instill confidence in the trade buyer about the marketability of your wine as PWC rates wines by its value, package, and quality.

  • Winners to be showcased at PWC participating events at no extra fees.

  • Winners to get access to stickers and all winning materials at no extra fees.

  • Increase product sales

  • Boost awareness of your brand in the media via extensive editorial and press coverage via PWC media partners

  • Use the PWC logo on packaging and as part of your own promotional plan

  • Social media promotion of winners ALL YEAR ROUND

  • Gold winners contact data will be sent to all PWC buyers with the intent to make a direct connection between the buyer and the supplier.