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Throughout the year, France is home to some of the most prestigious wine trade shows in the world, attracting participants and exhibitors from around the globe. Here’s a closer look at some of the wine trade shows that have become must-attend events for anyone trying to understand where future trends in the global wine marketplace are headed.
January 27-29, 2020
Now in its 27th edition, Millesime Bio has become one of the premier organic wine shows in the world. Millesime Bio is a trade fair run by organic winegrowers for organic winegrowers, and can attract upwards of 1,000 producers each year. The 2017 wine fair attracted 4,850 visitors overall, and experienced a sharp uptick of 20% in the number of foreign visitors coming to Montpelier to learn about the future direction of French wine. The 2019 wine fair saw a 10% increase in footfall, and attracted over 6,200 visitors in a three-day period. 2019 saw 1,200 different exhibitors in 4 different conference halls from 22 different countries, with French organic producers accounting for 72% of the total exhibitors. The 2020 event will take place at the Parc des Expositions in Montpelier.
March 17, 2020
Hosted and organized by Beverage Trade Network, the Paris Wine Cup is one of the newest and most eagerly anticipated additions to the annual French wine calendar. The Paris Wine Cup is unique in that it will rank wines by three key variables - quality, value and package - in order to come up with an overall composite score on a 100-point scale. While the event takes place in March 2020, winners will be announced on April 30.
March 9-13, 2020
Launched in 1992, Grands Jours De Bourgogne has become one of the most important events for the Burgundy wine region of France. The event takes place every two years in March, when visitors from around the world descend on Burgundy for a weeklong celebration of wine. The 2018 edition of the event included more than 10,000 wines from 1,000 different wine growers, featuring all the biggest name wine appellations from Burgundy, including Chablis, Grand Auxerrois, Cote de Beaune, Cote de Nuits, Maconnais, and Cote Chalonnaise. Unlike other wine events that are condensed into just 2-3 days, the Grands Jours De Bourgogne takes place over the course of a full week.
June 18-21, 2020
Similar to the Grands Jours De Bourgogne, the Bordeaux Wine Festival is a celebration of the wines of one of the nation’s most famous wine regions. Managed by the Bordeaux Wine Council, the Bordeaux Wine Festival is dedicated to the wines of the Bordeaux wine region. A hallmark of this event is the close and personal access that participants receive to top Bordeaux winegrowers. This includes a wine trail set up along the Bordeaux quays, guided tours of vineyards, wine tastings in spectacular chateaux, concerts, and a fireworks display.
June 18-19, 2019
To see where trends are headed in the sparkling and semi-sparkling wine industry, look no further than the Bulles Expo. The event, which takes place in Paris, is one of the preeminent events of the year for the sparkling wine industry. For the past decade, consumption of sparkling wines has increased at nearly three times the rate of still wines, led by rapid consumption increase in both the UK and U.S. To get a first-hand look at what the great houses of Champagne have to offer the world market, the Bulles Expo is a must-attend event.
February 10-12, 2020
VinoVision is the first global cool climate wine event in the world, specializing in wines from French cool climate wine regions. In past years, the event has taken place at the Paris Expo. Going forward, VinoVision will be linking up with Vinisud (which specializes in wines from the southern wine appellations of France) to promote a bigger and better Wine Paris event, all under the same roof.
October 31 - November 4, 2019
What was once a small-scale event dedicated to small, independent producers has blossomed into one of the most prestigious wine events in all of France. The Salon Des Vins Des Vignerons Independants is organized by a professional wine organization (Vignerons Independants de France). The event is a premier place to meet individual winegrowers and hear their unique story, learn about the history of their winery, and establish important industry contacts. The most recent edition of Salons Des Vins Des Vignerons Independants attracted 5,000 attendees and 500 exhibitors. The event has even created a logo that independent winegrowers can use to promote the fact that they are committed to independent wine production.
February 10-12, 2020
In the past 18 months, Wine Paris has undergone a number of changes that have significantly increased its allure and prestige on the world stage. The most important of these changes was combining two successful Paris wine events - the VinoVision Paris event and the Vinisud event - into one mega-wine event under the Wine Paris branding.
May 13-16, 2019
Created in 1981, VinExpo has become synonymous with Bordeaux and the global allure of France’s most prestigious wine-producing region. It is now a fixture on the springtime wine calendar. The event is exclusively offered to professionals in the wine and spirits industry, which makes it a premier place to do business. Over a four-day period, this B2B event features meetings, discussions and networking opportunities. The 20th edition of the event in 2019 featured over 1,600 exhibitors from 30 countries. The largest group of visitors come from France, the United States, the UK, Germany, Spain and China. Every year, VinExpo seems to add a new track that taps into important trends afoot in the global wine industry. For example, 2019 saw the second edition of WOW! (World of Organic Wines), which included 150 producers of organic and biodynamic wines from around the world. Other extras offered by VinExpo include the VinExpo Academy and proprietary research reports on the wine industry. As a flagship trade show for the entire world, VinExpo is starting to launch spinoff events in places like New York, Shanghai, Hong Kong and Paris.
The French wine industry is still one of the most important in the world, and there are plenty of wine events that take place throughout the entire calendar year where participants and exhibitors can come together in cities around the nation. If you are looking to meet the great wine producers of France, attending one of these events is a phenomenal opportunity to get ahead of important wine trends and lock up supply of the very best French wines.