Paris Wine Cup Registrations Close On 26 February, 2021

The Paris Wine Cup aims to recognize, reward and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

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That is why the Paris Wine Cup is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

What is the Judging Process?

To win a Paris Wine Cup award you will need to score highly in all three areas of our judging criteria i.e., Quality, Value for money and Package & Design. You might have an outstanding quality wine, but if the price and packaging are not right, you will not be recognized by the Paris Wine Cup.

There is no point, for example, in having a 95 point wine if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s wine list.

Learn more about the Judging Procedure

How will your wines be scored?

Paris Wine Cup will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = Paris Wine Cup Score.

• A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
• Quality Score: will be marked out of 100
• Value Score: will be marked out of 100
• Package Score: will be marked out of 100

Know more about the Scoring System

Who Will Judge Your Wines?

The Paris Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

Why Enter?

Paris Wine Cup rewards wines that are made well, taste great, offer great value for money and stand out on the shelf. Winning PWC Gold clearly demonstrates the trade how well the wine will be perceived in the market and will give the trade a very good indicator to stock that wine. Paris Wine Cup will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

Here are some of the benefits and reasons on why you should enter your wines in Paris Wine Cup.

• Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
• Instill confidence in the trade buyer about the marketability of your wine as PWC rates wines by its value, package, and quality.
• Winners to be showcased at PWC participating events at no extra fees.
• Winners to get access to stickers and all winning materials at no extra fees.
• Increase product sales
• Boost awareness of your brand in the media via extensive editorial and press coverage via PWC media partners
• Use the PWC logo on packaging and as part of your own promotional plan
• Social media promotion of winners ALL YEAR ROUND

The Paris Wine Cup is currently accepting entries for a variety of different categories. 

Enter your wines before 26 February 2021 to participate in the 2021 Paris Wine Cup!

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Paris Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

Put your wines in front of them and get rated by Value, Quality, and Package.  

PWC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers globally via the Beverage Trade Network Community.

Submit your wines in the 2021 Paris Wine Cup.