How To Leverage Your Paris Wine Cup Victory For Maximum Trade Exposure

Congratulations on your win at the Paris Wine Cup 2020 – one of the world's most relevant wine competitions. Now its time to showcase your success and boost your winning-wine sales.

Winning an award at an international wine competition such as the Paris Wine Cup clearly demonstrates to the trade how well the wine will be perceived in the market and give the trade a strong indicator to stock that wine. It will also allow the trade to hand-sell your wine to their end consumer with increased confidence as the wine was assessed on the merits of it’s value, package, and quality. 

Winning an award at the Paris Wine Cup is just the first step, Here, we will provide you with the insights and tools to leverage your victory and make the most of your win at the 2020 Paris Wine Cup awards.

1. Branding and Marketing:

Make sure your bottles and marketing stand out with Paris Wine Cup bottle stickers. Get your PWC bottle stickers here.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Paris Wine Cup medal would be:

• Brand Deck

• Sell Sheet

• Shelf Talkers

• Case Cards

• Bottle Neckers

2. Press Template by Paris Wine Cup

Use our Press Template to create your own press release. Send it to your distributors, importers, retailers, and end consumers.

3. Hashtags and Reshares by Paris Wine Cup and partners

Share your win on social media with the hashtags below to get Reshares, Retweets, and Reposts from the Paris Wine Cup team and our media partners.

#PWC2020 & #ParisWineCup  | || || || |

4. Show off at Trade Tastings

Show the on-trade you mean business at generic tastings by displaying the easily recognizable logo prominently.

5. Use Medals On Social Media:

You can display your Paris Wine Cup winning medals on your social media pages to grab the attention of your consumers directly and involve them in your achievements.

6. Place your Paris Wine Cup medal on your inventory

The easiest way to reach the masses with the news of your achievement and score is to place the medal stickers on each unit of your outgoing inventory. Just imagine retail shelves all over with your bottles standing out from the rest because of your latest victory at the Paris Wine Cup.

7. Use in email signatures

You can download the digital version of your medal sticker here. Use these stickers in your email signature for the added flair. Let your buyers and suppliers know that you provide the optimum Quality, Value for Money, and Packaging, as reviewed by the leading trade buyers in France.

8. Point of Sale display

Whether it is your own website, or your local brick-and-mortar retailer, Point of Sale displays have been known to work for years and it is not going to lose its charm anytime soon. Leverage these points of sale by showcasing your victory at the latest Paris Wine Cup to entice your customers to try out your offering.

9. Tell the World.

This may seem obvious but it works. Do a blog post listing your successes, a news release for your regular clients and suggest that your generic body do the same. Include the results in your customer newsletters, place the news prominently on your website. Send us your press release and we will send it to our media partners and also post it on Beverage Trade Network, SommelierBusiness.com, and BevRoute.

Related articles:

The Impact Of Winning A Paris Wine Cup Medal For A Brand

Calling All French Wineries To Enter Their Wines In The 2nd Annual Paris Wine Cup

Paris Wine Cup Sets A Gold Standard

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Paris Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

Put your wines in front of them and get rated by Value, Quality, and Package. 

PWC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers globally via the Beverage Trade Network Community.

Submit your wines in the Paris Wine Cup.