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Call For Australian Wineries - Paris Wine Cup 2021


The goal to launch Paris Wine Cup’ was to make the wine competitions more relevant in Europe and offer end-consumers a benchmark on how they really buy - which is by quality, value, and package

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Entries are now open for the 2nd annual Paris Wine Cup which will be held on 24th March 2021 in Paris.

Paris Wine Cup judges are real trade buyers of top restaurants in France, supermarkets and wine stores that will score your wines by quality, value and package for the european wine market.

“The goal to launch Paris Wine Cup’ was to make the wine competitions more relevant in Europe and offer end consumers a benchmark on how they really buy - which is by quality, value and package’ - said Sid Patel, CEO of the Paris Wine Cup and Beverage Trade Network.

France being such an important market for exports, where wine consumption is the most per capita in the world, Paris Wine Cup offers a solid opportunity for wineries looking to export to Europe and france. The competition will be held on March 24, 2021 in the heart of France - Paris where the organizers also plan to showcase winners via a consumer tasting. France is also the 2nd most important consumer of wine followed by the United States.

Source: OIV

France is also the 5th biggest wine importing country.

The first annual Paris Wine Cup which was originally planned to happen in March 2020 got delayed due to lockdowns and covid did take place in the first week of July. 

Here are all the highlights from the first annual Paris Wine Cup that was held in Paris in the first week of July.

No 1 Spot - 96 Points winning a Double Gold and wine of the year award.

Wine Of The Year: 2017 Gran Appasso Rosso Passito IGP

Winery Of The Year: FEMAR VINI SRL

Best Wine by Quality: 2016 Monopole Mother Vine Shiraz

Best Wine By Value: 2017 Gran Appasso Rosso Passito IGP

Best Wine By Package: 2011 L'ODE À LA JOIE - Champagne Pointillart Leroy

Click here to see the full results

There were 22 gold winners which scored above 90 points and 1 double gold winner in the first edition of Paris Wine Cup.

Wines from all over the world entered with Italy, France, Australia, Germany and the United States stealing the show.

What makes the Paris Wine Cup different from its peers is that it does not just taste the wines blind and base its decisions and medals on that, but goes two steps further. Once judges taste the wines their quality scores which is a bling tasting then also evaluate the wines value for money.

Then, judges take off the cover to reveal the wine, design and packaging and asks its judges to base a proportion of its scores on what wines look like, and how successful it is in the story it is trying to tell, and then equally crucially from a consumer’s point of view how does the brand’s look, feel, taste and quality match up to its price point. Does it offer the consumer true value for money?

The Paris Wine Cup aims to recognize, reward and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

Wines are tasted bling for Quality and Value first and then the cover is opened for the package score. Picture of wines being packed in warehouse.

That is why the Paris Wine Cup is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

The competition follows strict rules concerning its organization, criteria, Judging, and Results.

A competition that will judge wines in three key areas:

Their quality.

Their value for money.

What they look like.

To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.


David Belayche, Head Sommelier & Wine Buyer, Le Royal Monceau

David Belayche has dedicated the past 20 years to the Hospitality Industry.  Over the past years he has worked closely with internationally renowned chefs, Michelin Star chef Sergi Arola and Nobu Matsuhisa , and undertook the challenge of pairing wine with exotic flavors and tastes. He has successfully participated to openings of major 5* hotels in Paris where he became in charge of wine and spirit, head sommelier and wine buyer.


Emily Lester, Sommelier, O Chateau

Bonjour ! I am Emily Lester, an American Sommelier and French wine nerd living in Paris. I am a creative entrepreneur. I am a driven, approachable and highly skilled creative with a strong background in entrepreneurship, networking and presentation. I leverage my business background, knowledge and creative skills for my clients to help them develop an online brand identity.

After founding and building one of the most successful aerial fitness studio on the West Coast (US), I sold my business and transplanted my life to France to be closer to the vines and continue to seek ways to expand upon my own creative work.

Nicolas Fouilleroux, Sommelier-caviste, Soif d'ailleurs S.A.S

Nicolas Fouilleroux, Aujourd'hui embarqué dans l'aventure du Master of Wine, je poursuis l'exploration infinie du monde du vin, avec en premier lieu l'envie de partager toute la richesse de cette passion avec le plus grand nombre. C'est ce que je propose avec mes prestations et mes programmes de formation.


View all judges

You can enter your wines now before the registration deadline that's on 26 February, 2021.

Key Dates 

Regular Registration Deadline: Feb 26, 2021 

Warehouse Closes: March 05, 2021 

Judging Date: Mar 24, 2021 

Winners Announcement: Apr 12, 2021 


Regular Pricing: €110 - Ends on February 26, 2021

Other links:

Winners benefits | How to enter | Judging process

Paris Wine CupParis Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

Put your wines in front of them and get rated by Value, Quality, and Package. 

PWC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers globally via the Beverage Trade Network Community.

Submit your wines in the 2021 Paris Wine Cup.

Give international exposure to your wine brand. Enter your wines before April 30, 2024, and Save.