Grow Your Wine Brand's Presence And Distribution In France, USA, and China

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers within the French wine industry.

The Paris Wine Cup is going to take place on March 24, 2021.

The Paris Wine Cup aims to recognize, reward and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

Benefits Of Entering

To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

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Paris Wine Cup rewards wines that are made well, taste great, offer great value for money and stand out on the shelf. Winning PWC Gold clearly demonstrates the trade how well the wine will be perceived in the market and will give the trade a very good indicator to stock that wine.

How To Enter

All wines are scored on a 100-point scale, and the highest-scoring wines receive Double Gold (96+ points), Gold (90-95 points), Silver (80-89 points) and Bronze (70-79 points) medals.

In addition, the top wine in each major category receives an award. Medals will be awarded to those wines that stands apart and meets the judging criteria with a goal of identifying which wine brand should become addition to existing stocks and portfolios.

List Of Awards

The Paris Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.

View All Judges

The Paris Wine Cup scores will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = Paris Wine Cup Score

A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.

1. Quality Score: will be marked out of 50

2. Value Score: will be marked out of 25

3. Package Score: will be marked out of 25

4. Gold: to receive a Gold medal you need to score 90 or over.

5. Silver: you need to score between 76-89.

6. Bronze: you need to score between 65-75.

View Judging Process

The wines will:

1. Initially, be tasted blind to determine its quality and drinkability.

2. Where appropriate they will also be assessed by variety, style, region, and country.

3. Judges will then determine the value score of the wine based on the quality and its retail price. 

4. The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the wine and its price point. It is how the product is perceived when placed on the wine shelf among thousands of other wines.

5. The judges can discuss the wine as a whole to help allocate scores in the three judging areas however each judge will give its independent score and a weighted average will be taken at the end.

6. The Gold winning wines and all special category wines are re-tasted by the wine judges on the re-judging day to ensure the scoring quality.

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for the front row seats on a wine shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tool as well as a selling point. 

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Paris Wine Cup medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Impact Of Winning PWC Medal

If you are looking to sell more wines within the French on-trade channel and gain valuable recognition for your wine brand, there is no better place than the upcoming Paris Wine Cup.

So, what are you waiting for? Hurry and enter your wines before RegistrationEnds!

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Paris Wine Cup will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

Put your wines in front of them and get rated by Value, Quality, and Package. 

PWC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers globally via the Beverage Trade Network Community.

Submit your wines in the 2021 Paris Wine Cup.