24 Feb 2023
06 Mar 2023
15 March 2023
28 March 2023
Rodrigo possesses deep knowledge in wines & spirits. He is highly experienced in negotiation, wine buying, wine sourcing, wine marketing, wine sales, analysis, content management, along with management training and team work.
Rodrigo de Orlando e Albuquerque has been working in the e-commerce, restaurant and advisory industries. He began his career in 2007.
Apart from his fluency in wine, he is also proudly multicultural, fluent in English, French and Portuguese, he is highly organized, creative, flexible, dynamic, and a detailist with a sense of priority and focus towards relationship building.
Luxury, gastronomy, sustainability and technology are some other fields that are of interest to Rodrigo Orlando.
Born in Brazil and with a law background, France and wine were always present in my life, even though the latter was a hobby since 2010, when I decided for a career change into wine. So I came to Burgundy where I did my Masters in Wine Business and WSET 3 certification. After that I went back to my country, where built my career in the industry, starting from the floor as a head sommelier to product manager buyer at a start-up. At this point I decided it was time to come back to France and after a short experience as a “conseiller vins”, I came back in the buying area.
I’d say they are 3: negotiation skills are essential if you want to stay competitive and make the best deals. Product knowledge if you want to make a good sourcing and find the wine that fits your positioning. Finally, a sustainable relationship with your suppliers, letting them know that you are there to work together. All these skills are essential to deliver the best to the client.
In the past years food industry has been facing a movement towards more healthy, sustainable yet simple produce. The relationship between consumers and producers are being shortened, as people are looking for meanings and stories behind the labels. No wonder there is a boom on the demand for wines that are organic, HVE, biodynamic, natural etc. As a professional once I spotted this trend, I quickly started learning about it and getting to know product, producers and had some amazing finds.
In the retail segment consumers are very price-sensitive. Therefore, what I constantly look for are the best deals among my suppliers.
When building a business with a big share of entry-price wines it is always challenging to find products that have a good balance between cost and quality.
There is an undeniable rising demand for wines that are lighter, easier-to-drink, less alcoholic and less oak-aged. Obviously sustainable wines (i.e. organic, biodynamic, natural) are catering this demand very well.
Eastern Europe countries like Georgia and Slovenia always produced wine, but only recently they became more exposed to the market. Their wines are definitely worth trying as they have a particular identity and in general, they are aligned with the sustainable trend.
That would be a Musigny from a small, traditional winegrower from a not too old vintage.